MapQuest - A Verizon Company

All roads lead somewhere and mine led me to this contract copywriter position. I crafted content for internal and external communications, public relations, web, mobile apps, customer service macros, email campaigns, and partnership offerings. I strategized and created naming conventions, CTA options, and A/B testing content. Partnering with urgent.ly, MapQuest offered one-trip roadside assistance coverage, called TripPass. This series represents an introductory offer (get it free).